We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power?
For the introduction to The Mana of Mass Society (University of Chicago Press, 2017), part of which we discussed at Translating Vitalities Lab 2: The Untoward, head over here.
Translating Vitalities 